A letter to you,

Being kind to the earth and people in need is the pure intention of In awe. I wanted to give an opportunity to you who are both mindful about our planet and people less fortunate. 

Although Hawaii is a ‘paradise’ in the Pacific, known for its good surf and Aloha, there are heartbreaking social issues here. We saw it only right and necessary to support our local communities first. We strive to provide support in every way possible, for people who are, or have been a victim of sex trafficking on the islands of Hawaii. 

Since our launch in April of 2020 we have been looking for a suitable local organization working against the sex trafficking in the Hawaiian Islands to donate proceeds from each sale. With your purchases we started a fund until we had the information needed to decide on one place to donate to.


10% of proceeds from all your purchases are now being donated to Ho'ōla Nā Pua. Ho'ōla Nā Pua is a local Hawaii (Oahu) based organization working passionately to end sex trafficking on island. We are so grateful to be in this position where your purchase directly donates to these lives for their freedom. We invite you to come with us on this journey. 

Donations made: 

August 2020: To support our black brothers and sisters, 100% of proceeds from all purchases over a period of 5 days were donated to The Loveland Foundation. 

December 2020: 10% of proceeds from all purchases made 03.24.2020 - 12.31.2020 donated to Ho'ōla Nā Pua.

 June 2021: 10% of proceeds from all purchases made 01.01.2021 - 06.16.2021 donated to Ho'ōla Nā Pua.

With love,

Sara Gustavsson